Released on: January 20, 2008, 6:22 pm

Press Release Author: Beverly Steinberg/ GBL Public Relations

Industry: Environment

Press Release Summary: Pentel of America, a leading provider of writing instruments,
office products, and art materials, is continuing its long-standing commitment to
sustainability and social responsibility with the launch of RecycologyT
(http://www.recycology.pentel.com), a new umbrella brand for its eco-friendly
products.

Press Release Body: TORRANCE, Calif. - For Immediate Release - Pentel of America, a
leading provider of writing instruments, office products, and art materials, is
continuing its long-standing commitment to sustainability and social responsibility
with the launch of RecycologyT (http://www.recycology.pentel.com), a new umbrella
brand for its eco-friendly products. Pentel's environmental programs began in 1974
when a Pentel factory in Japan was recognized and honored for its waste water
treatment facilities and its participation in environmentally friendly programs.
Today, the Pentel line of RecycologyT products are made from a minimum of 50%, and
up to 100%, recycled content or post-consumer recycled content. This environmentally
responsible line of products includes pens, markers, pencils, lead, and tape.

The RecycologyT Program is being introduced by Pentel as a new way of helping the
environment by reducing the amount of waste and increasing recycling activity during
manufacturing. Pentel's RecycologyT Recycled-Content products contain recovered
materials that have been reused in the manufacturing process. The Post-Consumer
Recycled products are made from content collected in commercial and residential
recycling programs.

"Pentel is committed to creating a healthier environment for future generations,
while creating products of superior design and quality, as illustrated in our
RecycologyT line," said Peter Katz, Director of Marketing for Pentel. "In addition
to using recycled materials, many of the products in the RecycologyT line are
refillable to further lessen environmental waste."

The RecycologyT products have the same quality, reliability, and dependability as
other Pentel products. Eco-savvy consumers seeking green office and school supplies
will be drawn to use the products in the RecycologyT line so that they can do their
part in protecting the environment. Product packaging is also made of recycled and
recyclable materials.

Products in the RecycologyT line include:
. Refillable EnerGel® Deluxe Liquid Gel Pens (50% recycled plastic)
. Retractable and refillable Handy-line S permanent markers and highlighters (55%
and 54% post consumer recycled plastic)
. HyperG Retractable Liquid Gel Pen (71% recycled plastic)
. Cool LinesT and .eSharpT Pencils with Lead MaximizerT Continuous Lead System (75%
and 72% recycled plastic with 67% and 42% post-consumer recycled plastic)
. Fiber-tipped Sign Pen in black, red, blue, and green (80% recycled plastic)
. Super Hi-Polymer® C505-HB Lead (container is made of 100% recycled plastic)
. Tape'n GlueT Double-Sided Tape (container is 72% post consumer recycled plastic)


About Pentel Of America, Ltd.

All Pentel products are backed by warranty against defects in materials and
workmanship. Known for quality and innovation, Pentel is a world leader in the
manufacture and sale of writing instruments and art materials. With offices
throughout the world, Pentel's U.S. headquarters is located in Torrance, California.
For more information about Pentel of America, Ltd., and Pentel products, visit the
Web site at www.pentel.com.


# # #
Photo Caption (for HyperG):
Pentel Goes Green with RecycologyT products. RecycologyT is Pentel's name for the
Science of Reduce, Reuse and Recycle. Ten products make up the RecycologyT line and
are made from a minimum of 50% recycled materials by weight and are designed to
reduce the manufacturing impact on the environment. Pentel's HyperGT Retractable
Liquid Gel Pen is made from 71% recycled plastic.



Web Site: http://www.recycology.pentel.com

Contact Details: Beverly Steinberg
GBL Public Relations
GBL@speakeasy.net
(714) 777-2760